David Beckham the new Face of Armani

Well, it seems David Beckham is needing a little side work and has partnered up with Georgio Armani to become the new global ambassador of the Armani Fashion House. What exactly is a global ambassador for fashion? It seems Becks is going to be the front for an underwear campaign that will splash across print ads in magazines and billboards as well. It’s a three year deal that will bring him an extra 20 million pounds plus royalties on the side. This deal came in light of some of his other endorsements coming to an end this year with Vodafone and Gillette. His management team is trying to maximize his earnings as his football years are numbered it seems. Somehow I just don’t believe the Becks are struggling with money issues, but I guess it’s good to have your bases covered. So, the Armani deal will be a nice top up for three years on top of his half a million he receives weekly for his ACTUAL career which is playing football. And he will be hanging on to his Pepsi, Motorola, Adidas, and Coty perfume endorsements at the same time. Yup, life is rough!



December 12th, 2007 at 12:42 am
[...] on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. Best Celeb Gossip reports that the deal will be worth £ 20 million pounds plus [...]