Lydia Hearst Launches the Puma Bag


Here we have Lydia Hearst at the Puma Store in Union Square on just yesterday in New York City. Lydia was here to attend the launch of her signature Puma handbag at the Puma Launch, Press Brunch. This bag will definitely score some points in the unique factor, I can see this on a lot of celebrity arms in the up and coming. She’s done this in a standard tote style and attached a smaller handbag as an outside pocket, very creative. I like this look for an airport bag or for days when you have too much to lug around, but still want to look chic. I’d definitely invest here, but only for special occasions. This one is much too unique for the everyday. Lydia has done well here, and I am curious about whether or not she is friends with Nicky Hilton? Given that they are both young designers AND models, it is possible. Add that to the creativity they both are showing in their lines, it wouldn’t surprise me. Either way, if Lydia keeps up this kind of work… I’d say she has a promising career ahead of her.

