The New Face of Armani
Bobby Rachpoot, PacificCoastNews.com
Yes, yes, Victoria Beckham is seen here strutting her stuff in the way that only Victoria can. And so she should. Do you recall the day that her hubby David Beckham became (even more of) a household name after the Armani underwear ad? Of course you all remember. Well, looks like Poshy girl is going to follow in her husband’s footsteps and show the world what she’s made of. Victoria has just inked a $23 million dollar deal in an advertising campaign for Emporio Armani. Victoria is thrilled at the opportunity to both work with Giorgio Armani, and to model is lingerie line. Being one of Hollywood’s top fashionistas, Victoria has high respect for all high end labels, and she is even a little star struck about it. The campaign is being unveiled for the spring/summer 2009 and you can bet that Fashion Week will make a big scene about it. And the love seems to be going both ways, Armani says
Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.
And the ad shoot will definitely be a hot one no doubt. The campaign was shot in Malibu, where Victoria lives, and were shot by renown fashion photographers Mert Alas and Marcus Piggott. And yes, these folks have experience with both the Beckhams and Armani, as they were the same photographers for David’s infamous Armani underwear ad. Sooo….if you are fans of the Beckhams, keep an eye out for an upcoming smoking campaign.
